Zameen.com’s marketing campaign is in full swing not just on the web but on the ground as well as a result of which two more billboards of the site have gone up in H Block Market and W Block. After these two new hoardings the total number Zameen’s billboards in Lahore rises to four.
Zameen.com has taken its outdoor marketing efforts to the next level by securing two prominent billboards in the commercial hub of DHA Lahore i.e. H Block Market and W Block Market. Both the blocks are considered two of the busiest marketplaces in the community and host an array of designer outlets, restaurants, salons, gyms, shopping malls and last but not the least numerous offices of estate agencies.
Having two billboards in such busy areas is not only going to boost Zameen’s image as a brand but it would also go a long way in helping it win wider exposure amongst both the general masses as well as the real estate agencies operating from both H & Y Block Markets. It’s not the first time Zameen.com, which is the pioneer real estate portal of Pakistan, scored as ace in outdoor marketing. Prior to this billboard, Zameen had also advertised in Y Block right next to a famous shopping mall. The site also long since has advertised in Bahria Town where a giant billboard towers over the passers-by at Shahkam Chowk. Along with these three, the site has also secured a hoarding in Bahria Orchards.
Almost all billboards of the site are reflective and can be viewed fully even during the night hours. The busy road of H Block withstands heavy load of traffic throughout the day in general and rush hours in particular.
By securing these main advertisement spots, the largest online real estate portal of Pakistan, has upped its outdoor marketing game. The fact that site invests a lot of its energies in winning itself such wide exposure through such hoardings one of the biggest reasons why it’s the number 1 choice of all A list estate agencies of not just Lahore but also that of Islamabad and Karachi.
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