Lahore: Zameen.com – Pakistan’s largest real estate enterprise – held a ‘meet and greet’ with a team from Google, which was led by Google Industry Manager Asia and Pacific Markus Fischer.
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During the meeting held at Zameen.com’s head office in Lahore, both parties discussed the evolving digital marketing sphere and the future opportunities it holds for the real estate sector of Pakistan. Google Industry Manager Asia and Pacific Markus Fischer acknowledged Zameen.com as a key client of Google in Pakistan, and expressed a keen interest in strengthening ties with the company.
Zameen.com Head of Marketing Rizwan Kazmi lauded the pioneering role of Google in the field of digital marketing and its ability to adapt to the local markets. He stated that Pakistan’s real estate industry is in further need of digital advancements to keep up with the demands of modern-day consumers, and the company is determined to streamline their experiences in the property sector.
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Zameen.com Head of Digital & Performance Marketing Asjad Saleemi also spoke about how digital marketing is upgrading the decades-old practices of Pakistan’s real estate industry. He remarked that together with Google, Zameen.com is offering a customised experience to real estate developers and consumers to achieve their objectives with minimal hassle and optimal benefits.
Following the meeting, the representatives from Zameen.com also attended YouTube’s first-ever Brandcast, which was held in Karachi to celebrate YouTube’s creator community. Many notable social figures with a prominent presence on the platform attended the said event including; Hasan Raheem, Irfan Junejo, Shahveer Jafry, and Ducky Bhai. The event shed light on the latest insights, updates and inspirations involving brands that are yielding highly successful turnover rates from the video streaming platform owned by Google.
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