Zameen algorithm update

Nothing is permanent except change. That is true for Zameen.com as well where we are busy bettering the best. We have utilized our valuable resources to come up with ingenious new products and tools to polish the existing features and services. All of this hard work is designed to make you get the best from the very best portal of Pakistan real estate, i.e. Zameen.com.

One of the changes which have been in practice for quite some time now is the site’s new ranking criteria and algorithm. Zameen.com believes in giving a fair chance to all of its members. Why is why this post is designed to help you get better ranks for your property listings at Zameen.com, fetching more leads and closing more sales. Following is a list of what’s important and can affect the ranking of your listings.

Types of Listings

Hot Listings: Hot Listings go on top. Always. Hot Listings are the easiest way to get on the first page of search results on Zameen.com. When you opt for Hot Listings, you not only reserve the top spots for your listings but also get ample space on the homepage of the website. These Hot Listings also go on Rentals, Plots and Commercial front pages of the website. Hot listings, which are fresh and have more images, are ranked higher amongst other hot listings.

Premium Listings: Premium Listings are sandwiched between Hot Listings and basic listings where premium listings rank lower than Hot Listings but higher than basic listings. Images play an important role in all listings so the combination you want to go for is:

Premium listings + 5 (or more) original images of the property

Freshness is also an important factor so don’t forget to update your listings frequently.

Basic Listings: Basic listings are displayed after all Hot and Premium listings. Basic Listings have their own ranks just like the Hot and Premium Listings where fresher basic listings with images are ranked higher than those which have fewer or no images.

Important Factors Affecting Listings’ Rankings

Number of Images: A picture says a thousand words. You can write miles about your property listing but you’d still not be able to work the kind of charm a picture can. Uploading more and original images is the key to winning valuable points for fetching better ranks. Let’s suppose there are two different property listings, A & B, each of them went live at the same time. If A has 3 images and B has only 1 then A will be ranked higher than B.

Freshness: Just like images, freshness is that one factor which affects the performance of all listings. If you have not updated your listing in about a year, then good luck finding it in the results.

So if you want to be on the front page, you’ve got to keep your listings fresh by updating them regularly.

We have over 12,500 registered agencies with us. Our journey till here has been eventful and we’ve greatly expanded and innovated with our services in order to form a club of the most trusted registered agencies. After careful vetting of inventory of each agent/agency, a marketing and sales package is designed which then earns the agency the title of most trusted.
Amongst these sales packages, are various options to avail which determine how a property would be exhibited on the Property Listings page. This determines the kind of exposure the properties on display will get.

So if you want to be on the front page, you’ve got to keep your listings fresh by updating them regularly.