Rawalpindi: The Rawalpindi Development Authority (RDA) has taken decisive action, directing marketing companies to cease promoting these unlawful projects in a bid to curb the proliferation of illegal housing schemes, as reported by a news source on November 22.
According to an RDA spokesperson (whose name was not disclosed), the authority has served notices to numerous marketing firms, compelling them to halt advertisements related to illegal housing schemes. The RDA Metropolitan Planning and Traffic Engineering Directorate has also entered the fray, issuing notices to the proprietors of YouTube channels and marketing companies. These notices explicitly instruct them to discontinue the promotion of illegal housing schemes on YouTube channels and various other social media platforms.
The spokesperson emphasized that the increasing trend of illegal housing projects exploiting YouTube channels and other platforms for publicity poses a serious concern. The RDA is determined to prevent these misleading advertisements from duping unsuspecting citizens and distorting the reality of such ventures.
As a graduate in English Literature, Zohaib believes that words are not just a mere figment of imagination. It takes wisdom to be good at them. Following this reason, he is pursuing his career as Public Relations and Content Specialist at Zameen.com.
