Lahore: The Pakistan Furniture Council (PFC) has decided to launch e-commerce units that will help furniture producers to sell their products globally and explore targeted foreign markets, according to news published on Monday (September 20).
PFC Chief Executive Officer (CEO) Mian Kashif Ashfaq revealed that the council is considering the development of a logistics system and warehouse for better implementation of this initiative. Sharing more details about the initiative, the CEO disclosed that few countries will be targeted, mostly Middle Eastern countries since targeting the whole world would not be feasible.
Moreover, PFC is studying the dynamics of potential countries where Pakistan can meet requirements of price, design, and quality. He went on to say that the furniture exports amount to PKR 500 million. However, with this initiative, PFC intends to attain USD 1 billion mark annually.
CEO Mian Kashif stated that the current imports were decreased by 25% through targeted exhibitions. Nonetheless, the major issue is the availability of raw materials. Due to the shortage and price increase of wood, import is the only option. He mentioned that a plan was being devised for calculating price compatibility and feasibility to import directly from a country. After completion, the plan will be presented to the Ministry of Commerce for tax relief.
Iqra holds BS in International Relations and is passionate about writing engaging content on trending real estate topics. When not working, she is either spending time with family, shopping, or discussing shows & movies.
