Lahore: The Pakistan Electronic Media Regulatory Authority (PEMRA) has prohibited the marketing of unlawful and unapproved housing developments falling within the Lahore district, news sources reported on March 02. The restriction prohibits unlawful, underprocessed, and unapproved housing developments from advertising in electronic and print media.
Reportedly, to prevent fraudulent housing schemes from scamming citizens, housing schemes will be required to produce an ‘Advertisement NOC’ from the LDA. Moreover, schemes will publicise their QR code, which will link to the official LDA website, providing information about the project and its legal status to facilitate potential buyers. LDA has laid forth criteria for advertisement in a letter to the PEMRA in accordance with the Lahore High Court’s directive (LHC). Any housing plan that wishes to advertise must include the following information:
Additionally, in a directive given to media outlets, PEMRA has asked that marketers meet the conditions outlined in paragraph (3) of Rule-45 of the LDA Private Housing Schemes Rules-2014. It is worth noting that LDA has previously issued similar advertisements in leading newspapers, encouraging the public to avoid investing in illegal schemes and to check the LDA website before doing so.
Nauman Ahmad is an imaginative Pisces whose love for literature and nature is unparalleled. When he's not reading or hiking, he's sleeping and eating, which gives him plenty of energy for his next adventure.
