Islamabad: Pakistan’s travel and tourism industry is projected to generate over USD 4 billion in revenue by 2025, according to the latest Statista research report. The sector is expected to grow at an annual rate of 6.75% from 2025 to 2029, potentially reaching a market volume of USD 5.53 billion by the end of 2029.
According to Pakistan Tourism Development Corporation (PTDC) Managing Director Aftab ur Rehman Rana, this growth is being driven by both domestic and international travelers, as Pakistan’s cultural heritage, natural landscapes, and improved infrastructure attract more visitors.
Domestic Tourism Driving Growth One of the key drivers of this boom is domestic tourism, with more Pakistanis choosing to explore their own country. Factors such as better roads, rising disposable incomes, and a growing sense of national pride have encouraged people to visit local travel destinations. Additionally, social media and online booking platforms have made trip planning more convenient.
Government & Private Sector Initiatives Macroeconomic factors also play a crucial role in this expansion. Government initiatives, infrastructure development, private sector investments in the hospitality industry, improved visa policies, and international marketing campaigns have contributed significantly to the industry’s upward trajectory.
Additionally, international flight route expansions and enhanced security measures have increased Pakistan’s appeal to global travelers. Major global media outlets, including BBC, CNN, and the Financial Times, have recently listed Pakistan as a must-visit destination for 2025, further boosting interest in the country’s tourism sector.
Future Potential With a steady increase in both domestic and international travel, Pakistan’s tourism industry is on track to become a key contributor to the country’s economy. Experts believe that further enhancements in direct flight connectivity and security measures will help solidify Pakistan’s position as a major tourist destination in the years to come.
Samra Zulfiqar, a real estate analyst at Zameen.com, is passionate about finding projects that offer buyers the best returns. Her keen insights spotlight the market’s most promising opportunities.
