Karachi: Pakistan Cables recently won the “Consumers’ Demand Award” at the 14th Consumer Choice Award 2019 ceremony organized by the Consumer Association of Pakistan – held at a local hotel, according to sources. Federal Minister of Information Technology Khalid Maqbool, the chief guest at the event, presented the accolade to Pakistan Cables CEO Fahd K Chinoy.
The other notables present during the occasion included Consumer Association of Pakistan Chairman Kaukab Iqbal and Federation of Pakistan Chambers of Commerce and Industry President Dr Mirza Ikhtiyar Baig.
“Being recognized by consumers as the ‘Best Category Brand’ is proof that our customers value quality – and have trusted Pakistan Cables for delivering on it consistently over the last 65 years”, said Chinoy.
In October 2019, Pakistan Cables also launched its first online store offering wiring solutions to buyers looking for convenient shopping options – citing that the deliveries processed through this platform were both ‘speedy and secure’. Commenting on this breakthrough, Pakistan Cables CEO said:
“In Pakistan, we are the first player in the category to explore the ecommerce frontier – which is true to our philosophy of embracing innovation and offering value to consumers.’
Pakistan Cables was founded in 1953. Being the oldest and one of the most reputable cable manufacturers in the country, the company has also remained listed on the stock exchange since 1955.
Further, the venture maintains the largest geographical footprint in Pakistan with a site-presence in over 180 cities. It is ISO9001:2015, ISO 14001:2015, and OHSAS 18001:2007 certified; with its cables qualitatively approved and tested by KEMA, Netherlands.
