Lahore: The Commerce Division of the federal government has announced its decision to launch a multi-million dollar project called ‘Pakistan Goes Global’ with an aim to facilitate the country’s export firms – a news source reported. As per officials, a major share of the funding (likely from the World Bank) will be spent on staffing, capacity building and similar activities.
As per the details, the Component 1 of the project pertains to making investments to facilitate an ‘enabling environment for exports’. Similarly, funds worth USD 122 million are projected to be spent on this component. Majority of the investment, under this component will be dedicated to the National Tariff Policy (NTP) capacity building, IT equipment, consulting services, think-tank formation and staffing. The main role for this component will be played by the Commerce Division and National Tariff Commission (NTC).
Setting up monitoring and evaluation centres for export support schemes is also one of the tasks of the project.
Another aspect of the project is investing in export promotion infrastructure which includes country branding/marketing campaign. Main investments will be in campaign design, advertising services, strategy, modernization of Pakistan’s trade diplomacy and one stop-shop for exporters.
Component 2 relates to investing in firms capabilities and for this purpose USD 78 million have been set aside. The main role in implementation on export readiness program will be given to SMEDA. Main investments will be on consultancy services, equipment and light works.
