You might have learned that Mr Malik Riaz Hussain, the founder of Bahria Town, has lost a lengthy legal battle for the rights to the name ‘Bahria’. According to a news source, a local court in Rawalpindi has ruled that the Bahria Foundation, which is a naval subsidiary, is entitled to the name, but Mr Riaz’s legal advisor Mr Qaiser Qureshi told reporters that this ruling would be challenged in either the high court or a district or sessions court.
Over the last few years, Bahria Town has expanded its operations with a number of state-of-the-art housing and mixed-use projects, and all of them bear the Bahria brand name. This means that if Mr Riaz’s appeals to higher courts do not succeed, and if the Bahria Foundation is ultimately awarded rights to the name, this could potentially mean trouble for Bahria Town.
Hussain Global, a firm linked to Mr Riaz, had signed an agreement with the Bahria Foundation in 1996 to set up Bahria Town, and under the agreement the naval subsidiary was offered a 10% share for allowing Mr Riaz to use the ‘Bahria’ brand name for his housing projects. Reportedly the Bahria Foundation had asked Mr Riaz in 2000 to stop using the name and he acquiesced, signing an agreement to that effect on February 24 of the same year.
But in 2002, Mr Riaz alleged in a local court that the foundation had forced him to sign the agreement. So ensued a long-drawn legal battle between Mr Riaz and the Bahria Foundation which now appears to be tilting in favour of the latter.
Mr Riaz and his legal team have yet to take any further steps on that account, but until then the stakeholders of Bahria Town have no other option than to wait and watch. Your opinions in the comments section below are most welcome, but please try to be as positive as you can. Thank you!
Assalaam ilaikum Zain Nadeem
What do you think will happen if Bahria loses this battle. Will it just be aname change that will be required ?
Would that affect Bahria’s market value a all ?
Could it be that even if a change of bame is required everyone could get used to it in a short space of time and move on
Wa alaikumussalam,
It would be too early to be decisive about it. I can only presume that nothing will happen if Mr Malik Riaz loses the battle. Market values may feel a dent for a while only, but the development standard matters more than the name only, and Bahria Town’s development standard is no secret.
PS: These are mere presumptions, we cannot be certain about it at this point.
May ALLAH bless us all. Aameen.
Regards,
zain Nadeem
Dear Sir,
Forget the name; today Mr RM himself is Brand Name, i suggest following Names.
AA Oceania Town
BB Riaz Malik/ RM Town.
CC Malik Riaz/ MR Town.
Your comments please.
It is true that Mr Malik Riaz himself is a brand name, but i think he will fight his case till the end to save ‘Bahria Town’ as a brand name.
I think ‘Bahria’ is a stupid name to begin with for housing projects in places far away from the sea as ‘Bahria’ in Urdu is taken as the ‘Navy’ and in Arabic means anything related to the ‘Sea’.
Moreover, a name change for Malik Riaz will not matter so much as he himself is a brand name …….
in case of lost battle bahria town,brand name should have a Malik Riaz so it would be more brighter brand inshallah in feature because Malik Riaz is itself famous brand in Pakistan which is serving to Pakistan poor people.
thanks
Thank you for your feedback. Perhaps its more about the quality of development than name, and Malik Riaz has earned a reasonable goodwill in the market through his state-of-the-art development policies.
Regards,
zain Nadeem
brand name malik riaz would be more attractive so don’t worry for brand name.
thanks
Well, thanks again for your feedback.