Bahria reaps the rewards of careful planning

Bahria Town with its unique facilities and creatively designed residential communities is becoming the apple of the eye among the investors, especially those who pursue the peace of mind and security. Even with a rather remote location in Lahore, it is becoming quite popular among the population and people are trading the nudging fuel expenses for the peace and security provided by the gated community.

Contrastingly, Bahria Town Islamabad is constructed on a rather strategic location for the future because of the fact that as the capital city expands, the residential community will in close proximity to every single place including to the famous hill station, Murree. It will come as no surprise to the property experts at Zameen.com, who had already predicted its potential in the past, when people suddenly start to prefer the interestingly planned gated community over the rest of the residential developments.

While Bahria town is seen constructing homes for its future residents, it also leaves room for those who like to construct homes themselves and thus we see the plots further increasing the value of the society. The plots for sale are not only for the construction of customised houses but they can also be bought up for investment, for example, a number of people are seen investing in the property in Bahria Town Lahore as compared to the other residential societies.

Malik Riaz decided to invade the property market of Karachi on order to measure the potential of Bahria developments and the results he received were of something he had never imagined. Just the introduction of three projects (Barhia Icon Tower, Bahria Tower and Bahria Town Karachi) bought the customers running towards him. The registrations were ranging from PKR 15,000 to PKR 100,000 and the residencies were to be given after a draw but still people swarmed towards the projects and Riaz filled his pockets again.

For most developers it was quite a curious phenomenon which occurred since the price of the apartments and villas wasn’t even mentioned but still people were seen to be registering for them. All they could gather was, it is Bahria Town from the property tycoon Malik Riaz and people were just buying the brand, but the question was that were they actually buying something or were they destined to get their money refunded at the end when their name fails to come up in the draw (also to be mentioned here that the date of the draw is still unknown).

Anyway the ingenious scheme bore fruit once again and Malik Riaz has just recently announced the development of two more residential towers in Karachi in surprisingly the posh localities. Is this something which was done in Dubai 2008 when the developers were seen to get money for the yet-to-be-constructed projects and invest the same money in another project without even starting the first one which people paid for? The answer to that long question is still a bit enigmatic but people need to be careful and poised about spending their money.

Bahria is deemed to prosper in Karachi no matter what and with the encouraging backing from the profits received; Bahria will also extend its lavishness to Peshawar, Hyderabad, Sukkur and Nawabshah. (According to the recent advertisement in newspapers where the developer was seen to be thanking people for taking such a strong interest in its projects in Karachi.) What people need to think is the fact whether they are investing in something concrete of just a castle in the sky because though flying among the clouds might seem classy but it’s still a lot safer to keep your feet firmly on the ground.