Dear friends, here is an interesting and an important news article from yesterday’s DAWN newspaper which I felt is a must read.
Http://www.Dawn.Com/news/1197441/stock-gurus-using-social-media-to-rob-investors
The article is written from the perspective of stock markets but I think it applies equally to property also, because of two reasons. One, because more investors in Pakistan invest in property than in stocks. Second, because online forums such as Zameen, LRE and various other social media such as facebook are now being widely used for seeking guidance on property investments also.
For those who might not understand the technical terms, here is a summary:
Various people with an evil intention are seeking to establish themselves on social media & online forums as “Investment Gurus” with the specific objective of robbing innocent investors.
These “Gurus” may either act alone or work in teams, with other members of the team working to establish & reinforce the image of the gang leader as an “Investment Guru”.
The “Guru” in his interactions appears as a dedicated, honest and knowledgeable individual who knows the inside out of investment.
He issues investment advice which is based on common sense and maybe somewhat helpful/beneficial for investors. This helps him to win the blind trust of novice investors who for various reasons are unable to research & determine the authenticity of each and every advice on their own.
After reasonably establishing his image, the Guru starts his criminal activities. He buys an asset at a dirt cheap price, which is not worth much from investment perspective, at least at that time.
Having bought it for cheap himself, he recommends to his followers to buy that asset as it will give great returns. These recommendations are often further supported by narrating glorious stories from the past of having derived huge returns from that asset quoting real or dubious references.
The ordinary investors, not suspecting the real motive, quietly rush to buy that worthless asset. As a result of the resulting demand, price of that asset actually starts rising. Once it reaches a target level, Guru sells his own assets and makes a killing.
As per the article, this highly unethical international phenomenon has also made its way into Pakistan. SECP is even considering making such actions a “criminal offence” under the law.
So dear friends, whenever scouting for investment advice online, keep your eyes open and beware of the fake gurus. The threat is real and it is very much here.