Real Estate Search Trends: What Buyers Are Searching for in LHR, ISB, and KHI

Pakistan’s property market is experiencing shifting trends, with buyers focusing on secure, well-planned project that offer a balance between affordability, modern amenities, and strong investment potential. The latest search trends on Zameen.com reveal key insights into where demand is highest and what types of properties buyers are prioritizing in Lahore, Islamabad, and Karachi.

Lahore: A Growing Preference for Gated Communities & Vertical Living

Lahore, the country’s second-largest city and a real estate hotspot, is witnessing a clear shift towards gated communities and apartment living. The city’s expanding infrastructure, improved road networks, and growing demand for security and amenities are shaping buyer preferences.

Most Searched Areas in Lahore

DHA Lahore remains the top choice for buyers, with Phases 9, 7, 6, and 8 seeing the highest demand due to their modern infrastructure, security, and proximity to commercial hubs.
Bahria Town Lahore continues to be a strong contender, offering affordable luxury with world-class amenities.
Projects and societies on Raiwind Road are gaining attention due to their competitive pricing, upcoming developments, and easy installment plans, making them attractive to first-time buyers. These include Lake City, Al Kabir Town, Etihad Town, AWT, and Icon Valley Phase 1.
Bahria Orchard is fast gaining the attention of end users and investors due to affordable prices.
Gulberg and Johar Town are emerging as prime apartment hubs, with increasing demand for high-rise living that offers convenience and rental potential.

What’s Driving Buyer Interest in Lahore?

The ring road expansion and new infrastructure projects are making suburban housing societies more accessible.
The city’s increasing population density is fueling interest in apartments as buyers look for centrally located, modern living spaces.
Commercial property demand is rising in areas like Gulberg and DHA, where businesses are looking for premium office spaces.

Islamabad: Scenic Living Meets High-Value Investment Potential

Islamabad’s property market is defined by well-planned sectors, scenic surroundings, and increasing investor confidence. The demand for developed, secure housing societies remains strong, with a particular focus on areas that offer connectivity to key highways and commercial zones.

Most Searched Areas in Islamabad

DHA Islamabad remains a buyer favorite, especially Phases 2, and 5, which offer ready-to-move-in homes, attractive plot options, upscale amenities, and high resale value.
Bahria Town is among one of the most searched projects on Zameen.com with users browsing property listing for Bahria Enclave, Bahria Garden City, and Bahria Golf City.
Gulberg Residencia and Gulberg Greens are emerging as investment hotspots, with buyers attracted to modern housing, affordability, and commercial investments.
Housing projects in B-17 continue attracting property buyers due to constant demand and the consequent spike in market rates.

Why Buyers Are Flocking to Islamabad’s Real Estate Market

The city’s reputation for security and greenery makes it highly attractive for both local and overseas buyers.
Infrastructure improvements, including new road networks and commercial developments, are boosting property values.
The rising demand for serviced apartments and rental properties is fueling investment in high-end residential projects.

Karachi: Secure & Established Communities in High Demand

Karachi, Pakistan’s largest city and financial hub, sees a continued demand for secure, well-developed housing societies. Investors and buyers are prioritizing localities with strong infrastructure, security, and commercial accessibility.

Most Searched Areas in Karachi

DHA Karachi, particularly Phases 8, 6, and 5, remains the most sought-after location due to its upscale living environment, high security, and premium amenities.
Scheme 33 has emerged as a rising investment hub, with increased searches for affordable plots and new housing developments in Saadi Town, Saadi Garden, and Sector 35-A.
Gulshan-e-Iqbal continues to be a hotspot for apartment seekers, with strong rental yields in these established neighborhoods of Bahadurabad and Gulshan-e-Iqbal Town.
Gulistan-e-Jauhar has long been a popular destination among buyers looking for affordable apartments and houses in Karachi.

What’s Influencing Karachi’s Market Trends?

Rising concerns over security and infrastructure issues in unplanned areas are pushing buyers towards gated communities like DHA and vertical developments.
Affordable property options in Scheme 33 are making it one of the fastest-growing investment zones in the city.
The apartment market is gaining traction, particularly in centrally located areas with strong commercial activity.

Key Takeaways for Buyers & Investors

Lahore – The demand for gated communities and high-rise apartments is increasing, with DHA, Gulberg, and upcoming societies on Raiwind Road gaining popularity.
Islamabad – Buyers prefer scenic, well-planned sectors with strong infrastructure, particularly in DHA, CDA sectors, and Gulberg Islamabad.
Karachi – Secure, established gated vertical communities remain dominant, while Scheme 33 is a rising investment hotspot.

For investors, understanding these market trends is crucial in making informed property decisions. Whether it’s capital gains, rental income, or long-term ownership, the data indicates that planned communities and well-connected housing schemes are leading the market in Pakistan’s major cities.