National E-Tijarat Portal: The First E-Commerce Web Portal in Pakistan

The integration of information technology into all disciplines of commerce has fundamentally changed how businesses operate and deliver value to their customers in the modern era. This digital transformation has also allowed young professionals to challenge the status quo and become even more resilient in the face of economic disparity and global recession. At a time when nations around the world are progressing towards a digital revolution, Pakistan has also taken a step in the right direction with the launch of the National E-Tijarat Portal.

Prime Minister of Pakistan Imran Khan has formally inaugurated the country’s first e-commerce web portal in a bid to promote online trading and introduce transparency in the IT sector. Addressing the first-of-its-kind E-Commerce Convention in Islamabad, the premier assured entrepreneurs and freelancers in Pakistan of “all-out facilitation” by the government.  

“Pakistan has a capacity to achieve the target of IT exports worth PKR 50 billion,” the PM stated, according to the leading media outlets. “Some sectors have also already achieved it and the IT export was (sic) increased up to PKR 3.75 billion. We will remove hurdles in the growth of our youth and provide them with facilities. We will take full advantage of the revolution of technology.”

He also advised the youth to partake in the ongoing IT revolution and generate revenues to help bridge the trade gap.

“This is the technology revolution. The youth should in no way miss it. We expect the country’s IT exports to reach $50 billion in a few years,” the prime minister added.

During his speech at the launching ceremony of the National e-Tijarat Portal, the PM also announced a zero-tax rate policy for registered freelancers in the information technology sector. He stated that the industry has proven to be beneficial for young entrepreneurs, as it has allowed people in their 20s to become billionaires.

Furthermore, the premier said the advancements in digital technology offer brilliant opportunities for women in Pakistan. He also said the government is dedicated to empowering the young generation by teaching them digital skills that will not only help change their lives but also play a crucial role in driving revenue growth.

How Will National E-Tijarat Portal Facilitate Freelancers in Pakistan?

The launch of this e-commerce web portal is certainly great news for the IT sector in Pakistan. Although its official website is currently under construction, the reports shared by national and international publications highlight that this online portal is designed to boost the economy of the country by promoting “Made in Pakistan” products. 

In addition, the National E-Tijarat Portal will reportedly educate freelancers in Pakistan and equip them with skills that will assist them in growing and excelling in the industry. The government is also set to establish an e-commerce accreditation body that will accredit freelancers. 

Last but not least, the e-commerce web portal will strengthen the IT sector in Pakistan by providing start-ups and freelancers with information on online transfer facilities, logistics companies, shipment, access to marketplaces, taxation, and bookings for logistics.

It is also worth mentioning that the freelancing industry in Pakistan generated $216.788 million in revenue during the fiscal year 2021-22, witnessing a whopping increase of almost 16.74 percent compared to the earnings from the previous year. 

If you want to learn more about the National E-Tijarat Portal, please make sure to check this blog frequently for updates. In the meantime, you can also check out our guides on special technology zones in Pakistan and Cloud First Policy.

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